Service Design

I uncover people’s needs aspirations and behavior and investigate and visualize how they experience products or services. I plan, conduct and synthesize qualitative research, map pain points and opportunities. Together, we ideate and test new concepts and ultimately build a sustainable solution around it.

💡 Toolset I am comfortable with:

  • Interviews (qualitative, problem-centered)
  • Observation (contextual inquiry, shadowing)
  • Generative techniques (cultural probes, card sorting, empathy prototypes)
  • Job-to-be-done framework (switching interviews, 4-forces synthesis, job hierarchies & stories)
  • Journey Mapping & Service Blueprinting
  • Stakeholder Maps
  • Rapid Prototyping
  • Testing & evaluation
  • Storytelling & Presentation

Lean Start-up

New (business) concepts need to be validated before launching. We define critical assumptions, formulate hypotheses and carry out low-budget experiments so that you focus on what is most important.

I can also support you with agile practices like project planning and communication in flat hierarchies or I facilitate teambuilding, design sprints and retrospectives.

💡 Toolset I am comfortable with:

  • Assumptions Mapping
  • Value Proposition Canvas, Business Model Canvas & Lean UX Canvas
  • Google Design Sprint
  • Retrospectives & Planning Sessions

Experiential Education

I am an advocate for learner-centered education. I love to design and facilitate creative learning spaces, in which playfulness, psychological safety and connection are as important as the content.

💡 Toolset I am comfortable with:

  • Teambuilding Routines and Rituals
  • Liberating Structures
  • Learning arch design
  • Socratic teaching
  • Appreciative Inquiry
  • Feedback & Reflection
  • Phineo Impact Evaluation Logic

Current Learning Curve

Best part about freelancing: I don’t have to justify the time I spend on new topics. These are things I am currently aiming to get better at.

Are certificates important for you?

Here you go, this is what I’ve got.